What do you do when you're on the spot with the media?

The phone rings, and a voice is telling you it's a journalist calling, and they need you to talk to them. Now.
For some people it's a golden opportunity to put their side of a story, to give background and to make their case.
For many,  it's the call that makes them wish they were somewhere else, doing something entirely different.
"If I get it wrong, I'll never live it down," they think.
Corpcoms media training lets you convert that threat into an opportunity.
 We explain how the media works, who you need to know and who you need to know about, and how to tell your truth in the best way possible.
It's not enough to be right, or even to be right and sure you're right when you're talking to the media.
If you understand how they see you and your organisation, how they're likely to approach a story and the context you'll appear in, then you can make a positive difference.
Mostly you'll be well treated by journalists, but without good preparation you may not get the message you want across.
 

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