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Katherine Scott Katherine Scott has a background in journalism and over ten years' experience in public relations. She knows how the media operates and how to focus their interest on a client's story. Katherine offers her clients a broad range of pr services including media relations, crisis management, strategic alliance development and internal communications. Katherine graduated from Macquarie University in 1986 with a Bachelor of Arts degree majoring in Mass Communication. Her first media job was at 2DAY FM as a producer for the Drive Program presented by Bob Hughes. Their partnership proved very successful with the program achieving No. 1 audience ratings in 1988. Katherine subsequently joined the 2CH newsroom working as a reporter and news editor. Her journalistic background was to prove a great asset when she next made the move into public relations. Katherine was appointed Communications Officer for the Australian Medical Association (NSW Branch) in 1990. Working with the Marketing Manager, she was responsible for implementing pr campaigns to build the Branch's media profile, and producing the monthly membership news magazine NSW Doctor. Building on her healthcare experience, in 1992 Katherine joined a specialist pr agency, Health Communications Australia, as Senior Account Manager. Her clients were major pharmaceutical companies and medical research institutes. In this role she was responsible for national media campaigns, publicity speaker tours, issues management, lobbying, strategic alliance development, advisory board management, production of publications and providing clients with general marketing support. In recent times Katherine has worked with a broad range of clients including Schering Pharmaceuticals, SciCapital, eBioinformatics, IAD publishing, the AMX exchange. She runs her own pr business, Interact Media, and works with Corporate Communications & Counsel on a number of projects including the Olivier Internet Job Index. |