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Corporate Resources
Branding is one of the keys to running a successful business. We just came across some thoughts from Telstra's Bill Obermeier from two years ago, and wanted to share them with you. Build Your Brand. RMK's World Leading Voice Over Website. RMK, which celebrates 25 years as Australia's best Voice Over agency this year, has just launched a startlingly useful new website. The specially designed voice search engine allows clients to find just the voice they are looking for, based on age, gender and style. Every artiste's demo is available to hear on the web. With 60 of Sydney's top talents on their books, RMK can cast exactly the voice clients are looking for. Corporate clients who are faced with the unfamiliar task of organising an audio presentation, whether it's a commercial, video or a/v, should find this invaluable. Have a look (and listen) here Flow In Sports by Susan A. Jackson and Mihaly Csikszentmihalyi has many useful tips for presenters as well as athletes. Prof. Csikszentmihalyi is the highly respected American psychologist who first investigated 'flow' and Dr Jackson is an Australian athlete coach and academic. Read more about the book here Search Engine Tips. One business we know gets 40% of its clients from the web. Nicholas Baltinos, who also relies on search engines to get listeners to Netfm, shares his tips. Your Company Story is simply one of the most effective communications tools you can have in your toolbox. The strategy is here. Buck Up, Suck Up and Come Back When You Foul Up by James Carville and Paul Begala. The maneuvers of these two veteran political campaigners got Bill Clinton to the White House, and kept him there almost despite himself, as improbable as that seemed at some times. Their book is an expert practitioners manual on politics and communication. Check out their practical advice in this review. |