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Media Skills for Executives The difference between professional people who can use the media appropriately and those who don't, can be hundreds of thousands of dollars in career earnings. For entrepreneurs John Symonds, Dick Smith, and Sir Richard Branston the free publicity has been worth millions. On the down side, make a goose of yourself in the media, and you'll be reminded of it for years. Yet the media is an industry, in some ways like many others. There are developing trends, different cultures in different companies, and some dominant personalities, as there are in most businesses. One insight we offer is to suggest you treat journalists like clients. In fact if you want to see that chapter from our manual, email us, and we'll send it to you. There are certain drivers for media values, and techniques journalists use to put them into practise. There's also a difference in the way newspapers, radio and TV approach stories. We explain them, and how they might effect your story. Then there's the many ways you can explain yourself to the public through the media, which is an art. Our approach is always based on telling the truth, in the best way possible. We pride ourselves in providing a solution that fits our clients. If you'd like to know more, or discuss your needs, contact us. |